6th Morning of Export: Exploring Opportunities and Perspectives for Tunisian Halal Product Exports
Today, the 6th morning of export took place at the Exporter's House, focusing on the theme "The Halal Product Market: Opportunities and Perspectives for Tunisian Exports."
Participants and Key Takeaways
The event brought together prominent figures, including Lazhar Bennour, Director General of Economic Cooperation and Trade at the Ministry of Commerce and Export Development, Ines Barhoumi, Deputy Director of Certification and Management Systems at INNORPI, and Oumaima Ben Arbi, Halal Certification Specialist.
The Importance of Halal Certification
Barhoumi emphasized the significance of halal certification for businesses. She explained that this certification responds to a market requirement, confirming that ingredients used in a product are halal and that the production site is free from haram or non-halal products. Additionally, it helps prevent consumer fraud in the preparation, distribution, and sale of halal products, facilitating global trade.
Ensuring Integrity and Quality
The certification guarantees the halal integrity of products from farm to table, ensuring consumers of the quality and conformity of the products they purchase. Over 100 companies have already been certified.
The Evolving Halal Market
Ben Arbi presented the challenges and evolution of the halal certification market. She highlighted the growing importance of this certification, not only in the food industry but also in pharmaceutical, cosmetic, and even financial sectors.
Meeting International Standards
According to Ben Arbi, consumers, particularly those concerned about their health and product quality, are increasingly seeking certifications that guarantee compliance with international halal standards. She stressed the crucial role of standardization organizations that develop these norms in collaboration with international institutions.
Export Opportunities and Challenges
Ben Arbi also addressed the challenges and opportunities of exporting halal products globally, emphasizing the need for producers to comply with specific requirements for each country to penetrate key markets.
