The ESSEC Tunis Organizes the 2nd Edition of the "Luxury Conferences"

The Higher School of Economic and Commercial Sciences of Tunis (ESSEC Tunis) is organizing, under the auspices of the University of Tunis and in partnership with the Konrad Adenauer Stiftung, the 2nd edition of the "Luxury Conferences" on April 30, 2024, at the Occidental Hotel.

Theme: "Luxury at the Heart of Artisanal, Artistic, and Design Professions"

The objective of this conference is to highlight the richness and authenticity of Tunisia's artisanal, artistic, and creative heritage according to international luxury standards. To achieve this, Tunisian and international luxury creators will present their activities and discuss the links between artisanal craftsmanship, art, design, and luxury, while exchanging with luxury ecosystem actors.

Program Highlights

• A success story illustrating the combination of artisanal craftsmanship, art, and design will be presented through a visit to the Musk and Amber gallery - Lac 1, starting at 3:00 pm.
• The conference is part of the activities of the Master's in Management and Marketing of Luxury (MML) program, created in 2018 at ESSEC Tunis.

Background

The MML program is the first and only professional master's degree that delivers a state-recognized diploma in this field. This program responds to the need for professionals in the luxury sector who require managerial and marketing skills adapted to the specificities of the sector, as well as entrepreneurial needs in this field.

First Edition Recap

The first edition of the Luxury Conferences, held on November 1, 2019, at the UTICA House, focused on the theme "From Ancestral Know-How to a Luxury Product. How to Valorize Tunisia?" in the presence of the Minister of Industry and SMEs and the French Ambassador to Tunisia.

Download the Program

Download the program of the 2nd edition of the Luxury Conferences