TUI Group Announces the Upcoming Opening of its Second Hotel under The Mora Brand
The TUI Group has announced the upcoming opening of its second hotel under The Mora brand, named The Mora Sahara Tozeur. Located in the heart of the Tunisian Saharan oasis, the establishment will welcome its first guests on November 1st, 2025.
A New Milestone in TUI's Expansion Strategy
This project marks a significant step in TUI's strategy to expand its high-end hospitality offerings. Following the success of its first hotel in Tanzania, launched just 19 months ago, the group confirms its ambition to develop contemporary and personalized luxury experiences in unique destinations. "With The Mora, we have defined a new genre of luxury, centered on experience and adaptable on a global scale," said Artur Gerber, CEO of TUI Hotels & Resorts.
Discover The Mora Sahara Tozeur
Located at the gates of the Sahara, The Mora Sahara Tozeur will offer 93 rooms and villas with desert views. Guests will be able to enjoy three restaurants serving Tunisian specialties, Asian cuisine, and a unique Berber barbecue concept under the stars. The hotel will combine relaxation and leisure with a spa, fitness center, multi-purpose terrain, and spaces adapted to families and romantic getaways.
Immersive Cultural and Natural Experiences
In addition to its hotel services, the establishment will benefit from the cultural and natural attractions of the region: the medina of Tozeur, the palm groves, Berber traditions, as well as the iconic site of Ong Jmal, known for hosting scenes from Star Wars.
The Mora Brand Expansion
With this new address, The Mora brand now has two resorts, integrated into the vast portfolio of TUI Hotels & Resorts, which includes over 450 hotels in 40 countries.
