Fluidra Kicks Off Production at New Tangier Plant, Boosting Global Competitiveness

Tangier, Morocco – Fluidra, the Spanish global leader in pool equipment, has officially commenced production at its new manufacturing facility in Tangier in the third quarter of 2026. This strategic move is part of a broader industrial reorganization aimed at optimizing manufacturing costs and strengthening the group’s competitiveness in international markets.

Official Confirmation from Leadership

The launch was confirmed by Jaime Ramírez, CEO of Fluidra, during the company’s financial results presentation on October 29.

“Our new Tangier facility began production in the third quarter,” Ramírez stated to financial analysts.

While the site was still in the preparation phase in the spring, it is now fully operational. This milestone underscores Morocco’s strategic role in Fluidra’s evolving industrial footprint.

Part of a Global Industrial Restructuring

The Tangier plant is a key component of a restructuring plan announced in May 2026. The initiative includes:

• Consolidation of manufacturing activities in North America.
• Closure of a factory in China, a move that has been scheduled but whose completion has not yet been confirmed.

The start of operations in Tangier comes amid a period of business growth for the group.

Strong Financial Performance in 2026

Fluidra continues to demonstrate robust financial health:

• Revenue Growth: For the first nine months of 2026, the group recorded revenue of €1.78 billion, representing a 4% increase at constant exchange rates.
• Cost Efficiency: The company’s efficiency program has generated €23 million in savings since January 2026.
• Financial Position: As of the end of September, Fluidra’s net debt stood at €1.145 billion.

The Moroccan facility is already reflected in the group’s accounts, with the lease for the site formally established.

Strategic Implications and Future Outlook

With the start of production, Tangier is now concretely integrated into Fluidra’s international industrial network. However, the company has not yet disclosed specific details regarding:

• The plant’s production capacity.
• The number of jobs created.
• The volume of exports expected to be handled from Morocco.

This expansion highlights Fluidra’s commitment to optimizing its global supply chain and enhancing its competitive edge in the pool equipment market.