African Continent Shines on the Global Tourism Scene
The African continent continues to distinguish itself on the global tourism stage. According to the latest World Tourism Barometer from the World Tourism Organization (UNWTO), Africa welcomed 81 million international visitors in 2025, recording an 8% growth compared to the previous year, one of the strongest in the world.
Key Drivers of Growth
This progress is particularly driven by North Africa, with an 11% increase in arrivals, and countries such as Morocco, Egypt, South Africa, Seychelles, and Tunisia, which are showcasing remarkable performances. Morocco, the largest African destination, recorded a 14% increase in arrivals, nearing 20 million visitors.
Top Performing Destinations
The following destinations have seen significant growth in arrivals in 2025:
- Morocco: +14%
- Egypt: +20%
- South Africa: +19%
- Ethiopia: +15%
- Seychelles: +13%
- Tunisia: +10%
- Sierra Leone: +10%
Africa's Rising Prominence in Global Tourism
Africa is no longer just a niche destination; it has established itself as a major player in international tourism, capable of competing with more established regions. For decision-makers and industry stakeholders, the priority is now to consolidate this growth through adapted infrastructure, travel facilitation policies, and the promotion of local offerings.
Global Tourism Trends
On a global scale, international tourism is experiencing a strong rebound after the pandemic, with revenues increasing even faster than the number of tourists. In other words, people are spending more per trip.
