Tunisia Participates in ITB China 2026 to Boost Tourism
Source: ONTT
The Tunisian National Tourism Office (ONTT) participated in the ITB China 2026 international trade show in Shanghai, a major event in the Asian travel industry. Mohamed Mehdi Haloui, Director General of ONTT, held several meetings with key players in the Chinese tourism and digital sectors to strengthen the promotion of Tunisia as a tourist destination in the Chinese market.
Targeting Digital Platforms
Several digital platforms were targeted to increase Tunisia's visibility among travelers, particularly young people and independent tourists. Discussions took place with Xiaohongshu, as well as online travel agencies such as Trip.com Group, Fliggy, and Tongcheng Travel.
Developing New Promotional Campaigns
The meetings also focused on developing new promotional campaigns and adapting Tunisia's tourism offerings to digital tourism trends.
New Tourism Circuits and Air Connectivity
Chinese tour operators were met to explore the establishment of new tourist circuits to Tunisia, covering various segments such as cultural, desert, beach, business, and luxury tourism. The issue of air connectivity was also addressed with Spring Airlines to facilitate travel between the two countries.
Strengthening Tunisia's Presence in the Chinese Market
This mission is part of a broader strategy to strengthen Tunisia's presence in the Chinese tourist market and diversify its international partnerships. By attending ITB China 2026, Tunisia aims to increase its visibility and attract more Chinese tourists to the country.
