Tunisia Surpasses 11 Million Tourist Mark for the First Time
Tunisia has crossed the threshold of 11 million tourists for the first time, reflecting the efforts of the Ministry of Tourism to improve service quality, develop digitalization, diversify the tourist offer, and attract high-quality investments.
On December 22, 2025, the Minister of Tourism, Soufiane Tekaya, announced the launch of the "Tunisia Capital of Arab Tourism 2027" program during a ceremony at the municipal theater. The event also presented a promotional film for internal tourism, produced by the Tunisian National Tourism Office, highlighting the country's rich cultural, historical, and natural heritage, with the participation of artists and content creators from all regions.
Key Highlights of the Minister's Announcement
- The minister emphasized that tourist growth is not measured solely by numbers, but also by the quality and impact on Tunisia's international competitiveness.
- He stressed the need to continue investing in service quality, environmental protection, and the development of innovative cultural and tourist attractions.
- The integration of artificial intelligence in the sector is also considered strategic for improving planning and services without reducing jobs.
Investment and Tourism Development
In terms of investments, the country's political and security stability has allowed it to attract international tourist brands, reinforcing confidence in the destination and promoting high-end tourism. The minister recalled that internal tourism remains a major economic and social lever, while emphasizing the importance of collective involvement in cleanliness and city valorization.
"Tunisia Capital of Arab Tourism 2027" Program
The program aims to position the capital as a modern and vibrant Arab destination, combining historical heritage and contemporary vision. Recent developments in tourist investment, infrastructure, heritage valorization, and cultural dynamics confirm Tunis's potential on the Arab and international scenes.
