Tunisia Ranks Among Top African Champions in Tourism According to Forbes Africa 2024 Ranking of the Continent's Most Performing Tourist Destinations
An opportunity to highlight the excellent results achieved by the region, particularly Tunisia, which has crossed the 10 million visitor mark for the first time.
Morocco dominates this ranking, with 17.4 million tourists welcomed in 2024. Egypt follows with 15.7 million visitors. With a 9.4% increase compared to the previous year, Tunisia secures the 3rd place in the ranking of African destinations.
According to Mohamed Mehdi Haloui, Director-General of the Tunisian National Tourism Office, this momentum will continue in 2025, with already 2.3 million visitors as of April 20, representing an 8.8% increase. Tourism revenues have reached 2 billion euros, up 7.8%.
These results are driven by a strong presence of Maghreb tourists (55.6% of arrivals), with a significant progression of the Algerian market (+15.6%). The return of European tourists is also notable, with the British (+67.7%) and Polish (+50%) markets standing out, testifying to a diversification of emitting markets.
At the continental level, 2024 marks a sustained recovery of tourism, with 74 million international visitors in Africa, representing a 12% increase compared to 2023 and a 7% increase compared to 2019, according to the latest UN Tourism data. Ethiopia (+40%) and Morocco (+35%) stand out with spectacular growth.
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