Tunisia's Tourism-Tech Sector: A Growing Industry
Entrepreneurs of Tunisia has published a new infograph highlighting the startups and players in the Tourism-Tech sector in Tunisia. Tourism-Tech refers to the application of digital tools and systems in the travel, tourism, and hospitality sectors to improve the traveler's experience. However, its scope extends beyond that, aiming to streamline commercial operations and optimize customer service.
What is Tourism-Tech?
In practice, Tourism-Tech encompasses online booking platforms, mobile applications, virtual and augmented reality, and even AI-based chatbots to automate tasks and provide real-time information and assistance to travelers.
Key Statistics
According to the published data, Tunisia is home to 79 startups, with 81% of them being labeled. The majority of these entities operate in the service sector (37%). Cultural tourism accounts for 19% of startups, while eco-tourism and handicrafts specialize in 16% and 15% of young companies, respectively. Finally, the culinary sector accounts for 9%, and medical tourism accounts for 4%.
Women's Role in the Sector
Notably, women play a significant role in the sector, with 49.4% of startups being co-founded by a woman.
Geographical Distribution
Geographically, the majority of these startups are concentrated in the North (81.5%). The center and south of the country host only 12.3% and 6.2% of startups, respectively.
A Sector with Growth Potential
This sector deserves a boost, as it is capable of modernizing key activities for the Tunisian economy. In 2024, international fundraising by Tourism-Tech startups totaled $5.8 billion. Some local gems have potential to be unleashed. This is an opportunity that should not be missed.
Conclusion
The Tourism-Tech sector in Tunisia is a growing industry with immense potential. With the right support and investment, it can contribute significantly to the country's economy and provide innovative solutions for travelers.
