Tunisia Emerges as a Formidable Competitor in the Thalassotherapy Market
While France has long dominated the thalassotherapy market, Tunisia is now positioning itself as a strong contender, offering an ideal climate, natural resources, and attractive prices.
With over one million foreign visitors per year and estimated economic benefits of $63 million annually, Tunisia is leading the way as one of the most sought-after destinations for wellness retreats.
Bordered by 1,400 kilometers of Mediterranean coastline, Tunisia boasts a sunny and temperate climate, neither too cold in winter nor sweltering in summer. This is exactly what foreigners who have visited Tunisia rave about, also appreciating the abundance of natural thermal springs with recognized therapeutic virtues.
Affordable Prices and High Quality
While the natural setting plays a crucial role, the financial argument is decisive: Tunisian spas offer prices 30 to 50% lower than those in Europe. This accessibility attracts a diverse clientele, including Europeans, Maghrebians, and Middle Easterners, seeking relaxation or specific treatments (rheumatology, rehabilitation, etc.).
It is essential to highlight that tourism is a key sector for the Tunisian economy, which needs to be reinforced. According to Kaouther Meddeb, manager of a thalassotherapy center, for Tunisia to become a global leader in this field, a strengthened communication strategy is vital. It's not just about promoting thalassotherapy itself, but also about showcasing everything that surrounds it: the natural environment, customer attraction methods, and a diversified range of services to enrich the experience and cater to visitors' specific needs.