Seraya Startup Secures $1.8 Million in Seed Funding
The luxury short-term rental startup, Seraya, has successfully raised $1.8 million in seed funding, combining equity and debt. The funding round was led by a Saudi family office and the German family office DLL, with participation from strategic angel investors.
Background and Founding
Founded in October 2024 by Pepijn Haima and Ibrahim Shami, Seraya has already achieved an occupancy rate of over 92%. The company's model involves renting apartments on a long-term basis, renovating them, and managing them entirely to ensure a uniform quality of service.
Expansion Plans
With this funding, Seraya aims to expand its portfolio to 50 units by the end of 2025, targeting iconic locations such as Palm Jumeirah, Dubai Creek, and select villa communities. Currently, its apartments are located in Downtown Dubai, Business Bay, and Marina.
Market Context
This rapid expansion strategy is set against the backdrop of a thriving market in Dubai, where demand for premium short-term rentals continues to grow. Seraya's funding and expansion plans are well-timed to capitalize on this trend, with the company poised to become a major player in the luxury short-term rental market in Dubai.
