STAR Wins "Brand of the Year" Award for the Second Consecutive Year
The Tunisian Insurance and Reinsurance Company (STAR) is proud to announce that it has won the "Brand of the Year" award for the second consecutive year, at the second annual ceremony of this prestigious award.
A Distinction Based on Consumer Trust
This distinction is based on an independent field study, which evaluated a representative panel of 2000 consumers from all over Tunisia. It is a recognized indicator of trust and credibility, allowing clients to make informed choices. This recognition is part of the largest national study conducted for this purpose, which identified the winning brands based on five key criteria: brand credibility, competence, benevolence, customer recommendation, and purchase intention (subscription).
A Meaningful and Engaging Recognition
Faten Maazaoui, Senior Manager of the Marketing, Communication, and Customer Relations Division at STAR, stated that winning this award for the second time has a special significance. She said: "If winning once is a pride, winning twice is a solemn promise: to remain worthy of the trust you renew in us and to continue putting humans at the heart of our brand, at the heart of what we undertake."
Maazaoui emphasized that this recognition confirms the quality of services offered by STAR and highlights the continuous commitment of its teams, particularly in terms of digitalization and customer experience improvement. This distinction also reflects STAR's constant desire to develop in a sustainable dynamic based on excellence, operational efficiency, and proximity to its customers.
A Tribute to STAR's Teams and Partners
Laurent Thuillier, General Manager of STAR, paid tribute to all the company's employees. He praised "the involvement of those who design, produce, market, support, and innovate on a daily basis, sometimes in the shadows, but always with commitment and professionalism."
Thuillier also expressed his gratitude to partners, suppliers, and external collaborators who share STAR's quality standards and long-term vision, recalling that a reference brand is built over time and in a collaborative logic.
A New Challenge and a Commitment to Excellence
"Finally, receiving this award today is not a finish line, but rather an additional responsibility. The responsibility to continue innovating, listening, staying close to our customers, and remaining faithful to our values. STAR is ultimately more than a brand or a leader in its sector; it is a reference in the Tunisian insurance market, which wants to differentiate itself through the quality of its products, services, and customer relationships, and puts trust at the heart of its approach," he concluded.
A Confirmed Leadership in the Insurance Market
By consolidating this recognition, STAR reiterates its position as a leader and reference in the Tunisian insurance market and confirms the relevance of its strategic choices. The company intends to pursue its growth strategy while remaining faithful to its fundamental values and sustainable commitment to its customers, which are the foundation of its performance and an essential lever for the continuous improvement of its services.
Previous Awards and Recognition
For reference, STAR had distinguished itself in the previous edition (2025) by winning four "Product of the Year" awards, including "7ayya" in life insurance, "Trik Esslama" in car insurance, "STARCARE" for individual health insurance, and the digital application "MyStar". These distinctions attest to their lasting impact and confirm the success of the innovative solutions and the renewal dynamic of the company's offerings.
