STA Reports Significant Growth in 2024
The STA has nearly doubled its sales in the last quarter of 2024, with revenues of 40,214 million. The first fiscal year under the new reference shareholders, Kilani Holding, ended with a turnover of 172,636 million, representing a 61.5% increase year-over-year.
Key Highlights
- The number of registrations increased to 3,707 vehicles, a 70.0% rise compared to 2024 statistics (2,180 registrations).
- The STA's market share has increased to 7.8% in 2025, up from 5.1% the previous year.
- The company added a new point of sale during the second quarter, bringing the total sales area to 54,802 m2, with a staff of 86 and a payroll of 2,470 million.
Financial Performance
- The gross margin on purchase cost was established at 22,987 million, a 65.3% improvement year-over-year.
- Expressed as a percentage, this margin stands at 13.3%, an improvement of 30 basis points over the year, reflecting an increase in the car dealer's profitability.
- Net financial charges totaled 2,576 million at the end of the fiscal year.
- Investment products amounted to 0.147 million.
Outlook
The company's cash flow is expected to improve gradually over the next few years, reducing the need for bank financing. As a reminder, the STA distributed a generous dividend as part of its transmission, which impacted its liquidity. The indicators point to an exceptional profit for 2025. The market has already anticipated this performance, and the stock has risen by 32.2% since the beginning of the year.
