Tunisia Introduces New Label to Distinguish Financially Reliable Companies
CARTE Assurance, in partnership with the international group COFACE, has officially launched the "Quality Label" certification. This device aims to strengthen transparency, trust, and excellence in the business environment.
An International Certification for Transparency
Presented as a novelty in the Tunisian market, this label is an international certification that attests to a company's good payment behavior towards its suppliers. It relies on COFACE's global expertise, a reference actor in credit insurance and commercial information, which evaluates the solvability of companies and analyzes their financial practices according to strict standards.
"It's a specific product in the insurance business, a niche product distributed by very few insurers in the world," said Mehdi Doghri, General Manager at CARTE Assurance. "COFACE is one of the global leaders, and this new service will even better serve our Tunisian insured companies."
A Tool to Strengthen the Credibility of Tunisian Companies
Beyond certification, the Quality Label aims to strengthen the credibility of companies with their financial and commercial partners. "We wanted to launch this new service to better support Tunisian companies in their development and strengthen their position both in the local and international markets," explained Doghri.
This certification allows distinguished companies to demonstrate their financial solidity and seriousness in managing their commitments. It constitutes a strong signal of confidence for banks, suppliers, and investors.
According to Mehdi Doghri, the benefits can be concrete. "Certified companies will benefit from better financial conditions with banks and suppliers, which improves their performance and access to opportunities," he said.
Strict Criteria Based on Payment Behavior Analysis
Obtaining the Quality Label is based on a rigorous evaluation process conducted by COFACE. Companies must meet several strict criteria, including a solvability score above 4 on a scale of 0 to 10, indicating a low risk of short-term failure.
The evaluation also takes into account the company's real payment history over a minimum period of one year. Candidate companies must not present any payment incidents, disputes, or significant delays. This analysis is based on a global database covering over 245 million companies, offering a detailed and reliable vision of companies' financial behavior.
The certification is not permanent and is subject to annual re-evaluation to ensure that certified companies maintain high standards. This mechanism encourages companies to adopt rigorous financial management in the long term.
A Strategic Lever in an Uncertain Economic Context
The launch of the Quality Label comes in an economic context marked by an increase in non-payment risks and increased uncertainty in markets. In this environment, certification aims to secure commercial relationships and strengthen trust between different economic actors.
It represents a particularly important lever for SMEs, which can thus enhance their financial reliability and improve their access to financing and commercial partnerships.
For CARTE Assurance, this initiative confirms its commitment to Tunisian companies. "Our goal is clear: to support economic actors and provide them with concrete solutions to secure their development and strengthen their competitiveness," said Mehdi Doghri.
With the launch of the Quality Label, Tunisia takes a new step in modernizing its business environment. This certification offers companies a structuring tool to strengthen their credibility, improve their commercial relationships, and support their growth in an increasingly demanding environment.
