Cooperation Agreement Signed to Finance Red Meat Sales Points under "Ellouhoum Market" Brand
A cooperation agreement was signed between the Meat Society and BTS Bank to finance the creation of red meat sales points under the "Ellouhoum Market" brand.
The signing took place on Tuesday, December 3, 2024, in the presence of the Minister of Commerce and Export Development, the Director General of BTS Bank, and the CEO of the Meat Society. This partnership aims to encourage young people to venture into the red meat sector by opening sales points or launching activities related to meat transportation.
BTS Bank has committed to providing financing with simplified administrative procedures to facilitate the participation of young people in this project. The first phase involves the establishment of four pilot sales points in Greater Tunis, with a progressive extension to all regions of the country.
The Meat Society will be responsible for training the young beneficiaries, providing technical guidance, and supplying red meat, while respecting strict quality and hygiene standards.
This project is part of a national strategy to modernize the red meat value chain in Tunisia. It aims to ensure better quality, organize the market, and stabilize prices, while preserving citizens' purchasing power.
