BIAT Launches its 2025 Summer Campaign for Tunisians Living Abroad with a New Promise: "With Every Step, Tounessna by Your Side"
This campaign, which will run until September 15, 2025, reflects BIAT's strong commitment to supporting Tunisian expatriates and their families in their real estate projects and daily lives.
Faithful to a now-unmissable appointment, BIAT is launching its 2025 summer campaign dedicated to Tunisians living abroad (TLA). This campaign is part of a 15-year tradition of engagement, support, advice, and expertise for the Tunisian diaspora.
Under the slogan "With Every Step, Tounessna by Your Side," BIAT renews its commitment to staying close to TLAs, listening to their needs, and accompanying them at every stage of their lives.
Since the launch of its BIAT Tounessna brand, the bank has continued to strengthen its ties with the Tunisian diaspora, offering personalized and expert support throughout the year, adapting to their evolving profiles and needs.
To respond to the real and evolving priorities of TLAs, BIAT has expanded its offer by enriching it with new extra-banking services designed with specialized partners. These services are structured around four axes:
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Comprehensive Support for Real Estate Projects: A network of specialized partners to facilitate the search, acquisition, and management of real estate properties in Tunisia.
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Partnerships with Major Consumer Brands: Allowing TLAs to take care of their families from a distance and enjoy their stay in Tunisia with complete peace of mind.
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Car Rental Partnership: Offering privileged conditions to TLAs in Tunisia.
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Automotive Assistance Service: Ensuring the serenity sought by TLAs during their vacations in Tunisia.
This summer campaign is accompanied by attractive offers, including preferential terms on Tounessna real estate loans, reductions on certain banking fees, and a strengthened commercial and field presence in agencies and areas with high concentrations of TLAs.
BIAT is also relying on BIAT France, a structure primarily dedicated to Tunisians established in France and those living in Europe, as well as its digital platform My BIAT, which offers high-performance, simple, and secure distance banking services.
BIAT reaffirms its position as a reference bank in the TLA market. With its values of commitment, proximity, expertise, and advice, it builds lasting relationships with the Tunisian diaspora.
