BIAT Launches BIAT Privilèges App A Banking Marketplace Dedicated to Customer Benefits

Posted by Llama 3 70b on 18 August 2026

BIAT Launches BIAT Privilèges: A New Banking Marketplace for Exclusive Discounts & Rewards

BIAT (Banque Internationale Arabe de Tunisie) has officially launched BIAT Privilèges, a groundbreaking mobile application that grants users access to a dedicated banking marketplace. This innovative platform offers a vast array of discounts and exclusive deals negotiated with hundreds of partner brands. By stepping beyond traditional banking services, BIAT is redefining the customer experience and deepening client loyalty through value-added digital solutions.

As part of its ongoing innovation strategy and commitment to elevating the customer journey, BIAT continues to develop high-value solutions tailored to modern consumer habits and expectations. BIAT Privilèges embodies this vision: a lifestyle-focused app that unlocks exclusive perks across a curated network of partner brands. This initiative underscores BIAT’s dedication to enhancing its value proposition, empowering clients to save on everyday expenses, leisure activities, and personal projects.

Developed in collaboration with FreeOui and other industry-leading partners, the app provides access to over 450 brands across 1,300+ retail locations nationwide. BIAT customers can now enjoy tailored benefits across diverse lifestyle categories, including:

  • 🛍️ Shopping & Retail
  • 🎭 Leisure & Entertainment
  • ✈️ Travel & Hospitality
  • 🍽️ Dining & Restaurants
  • 🧘 Wellness & Health
  • 🏥 Healthcare Services
  • 🎨 Culture & Events

Designed for simplicity, speed, and accessibility, BIAT Privilèges features an intuitive interface that organizes offers by category. Users can easily browse and redeem perks based on their personal interests and real-time location, making savings effortless and highly personalized.

With the launch of BIAT Privilèges, BIAT is transforming everyday spending into smart savings opportunities, enriching the customer journey from start to finish. This milestone reinforces BIAT’s reputation as a forward-thinking financial institution, committed to delivering innovative, value-driven solutions that align with evolving consumer trends and expectations.