BIAT Reinforces its Commitment to Tunisians Residing Abroad with its Summer Campaign
The BIAT bank has taken a new step in its commitment to Tunisians residing abroad and has launched its summer campaign dedicated to this clientele. This new edition demonstrates the bank's willingness to continue enriching its support through enhanced expertise and an evolving banking and non-banking offer.
A Long-Standing Commitment to Tunisians Residing Abroad
Faithful to its annual meeting with Tunisians residing abroad (TRE), BIAT renews its commitment to offering a proximity-based, listening, and expert accompaniment, providing an innovative, personalized, and simplified customer experience. For several years, BIAT has invested in developing an approach that puts Tunisians residing abroad at the heart of its strategy. It has implemented a series of initiatives aimed at providing them with tailored support and better meeting their expectations.
A Partner of Proximity for Tunisians Residing Abroad
Through its signature "A chaque pas, Tounessna avec toi" (At every step, Tounessna with you), BIAT affirms its determination to be a partner of proximity, alongside TRE and their families, in all their projects in Tunisia, beyond their banking needs. Aware of the evolution of behaviors and the diversity of expectations, BIAT consolidates its ambition to offer a quality experience to TRE this year. It strengthens the trust relationship with its clients, whose requirements are high in terms of support, availability, and advice.
Innovating to Meet the Expectations of Tunisians Residing Abroad
BIAT is committed to anticipating and responding to the aspirations of new generations, particularly by focusing on innovation and digitalization, and offering a wider range of services beyond traditional banking. The launch of non-banking offers, such as the Tunizen automobile assistance and BIAT privileges, is a first concrete realization of this commitment.
The BIAT Tounessna Device: A Personalized Accompaniment
During the summer season, BIAT is deploying its BIAT Tounessna device, designed to offer TRE personalized and adapted support at every stage of their life. BIAT Tounessna brings together a set of solutions and services to simplify the daily life of TRE and facilitate their procedures for carrying out their projects in Tunisia. By relying on its network and dedicated teams, on BIAT France, a structure mainly dedicated to Tunisians established in France and also those living in Europe, as well as on its digital platform MyBIAT, BIAT intends to give them access to a universe of opportunities.
A Reference Partner for Tunisians Residing Abroad
BIAT thus confirms its willingness to remain a reference partner for Tunisians residing abroad, bringing new opportunities. It translates the conviction that this clientele expects more than banking solutions, but a global accompaniment and a useful, fluid, and personalized experience, capable of meeting their needs and those of their loved ones in Tunisia, at every stage of their life.
