Sukhiba, a Kenyan Conversational Commerce and CRM Platform, Secures $1.55 Million Seed Extension to Expand in Africa and Emerging Markets
Sukhiba, an innovative Kenyan conversational commerce and CRM platform, has finalized a $1.55 million seed extension round to fuel its growth in Africa and other emerging markets.
Founded in 2021 by Ananth Raj Gudipati and Abhinav Reddy, Sukhiba is built on WhatsApp and helps medium and large enterprises increase sales and customer loyalty by personalizing its sales, marketing, customer service, payment, and other services around WhatsApp's infrastructure.
The startup has experienced significant growth since 2023 and currently operates in eight markets in Africa and India, collaborating with top manufacturers, distributors, retailers, and D2C brands. Over 35,000 SMEs already purchase products and services through its merchant partners.
Sukhiba is now poised for further growth following its $1.55 million seed extension round, led by EQ2 Ventures. Other prominent investors participating in the round include Accion Venture Lab, Musha Ventures, Quona Capital, and existing investor CRE Ventures.
The newly acquired funds will be crucial in accelerating Sukhiba's expansion in Africa and other emerging markets. The company's vision is supported by top clients and investors, reflecting confidence in its potential to become the leading CRM automation and sales force tool for emerging markets.
