Tunisia: A Hub for Investment and Innovation
Introduction to the 2025 JCI World Congress, The 2025 JCI World Congress, held from November 2 to 8, 2025, in Tunis, is a premier event that brings together over 2,500 Jaycees from around the world. The congress, themed "Leading by Innovation," aims to provide a platform for innovation, collaboration, and transformation. Jalel Tebib, Director-General of the Foreign Investment Promotion Agency (FIPA) since March 2023, highlighted the advantages of investing in Tunisia during the congress.
Tunisia's Competitive Edge
Tebib emphasized the high quality of Tunisia's graduates, particularly in the ICT sector. He stated, "In Tunisia, we have high-quality graduates, many of whom are in the ICT field." This emphasis on human capital is part of Tunisia's strategy to attract investors. The country's infrastructure is also up to international standards, with a business environment that includes regulations to encourage investment. Since 1972, fully exporting companies have benefited from a range of incentives, and the legislation continues to evolve in this direction.
Easy Procedures and Incentives
Tebib explained that investors can start projects without any authorization, except in the agricultural sector. The procedures are extremely easy, and priority sectors benefit from tax exemptions and special financial incentives. "Our goal is to offer a win-win situation for investors," he added. The digital sector alone has 2,500 companies and 30,000 jobs, while the electronics sector is particularly attractive, and the automotive sector is increasingly involved in R&D, engineering, and cabling.
Success Stories and Partnerships
Tunisia has a wealth of experience in various sectors, including the construction of Airbus 320 aircraft at Mghira. The country is also home to Falcon, a business jet manufacturer, and produces vaccines and pregnancy tests with Japanese partners at Kalaa Kebira. The textile sector is another area of strength, with Tunisia ranking among the top 10 producers and being the leading exporter of workwear to the EU. Other success stories include the American company Visteon, which has entrusted Tunisia with the development of its mobile applications, and Enova Robotics, which controls nuclear sites in the EU from Tunisia.
Local Innovation and Inspiration
Tebib cited the example of InstaDeep, a local startup that has gained international recognition and is a leader in Tunisian know-how. This success story serves as an inspiration for investors, and the FIPA's mission is to introduce them to Tunisia and provide the necessary support. With over 20 workshops and representation from more than 50 countries, the 2025 JCI World Congress offers a unique opportunity for learning, innovation, and collaboration.
Conclusion
In conclusion, Tunisia offers a unique combination of human capital, infrastructure, and incentives that make it an attractive destination for investors. With its strong tradition of innovation and partnership, the country is poised to become a hub for investment and growth in the region. The 2025 JCI World Congress provides a platform for investors to discover the opportunities that Tunisia has to offer and to be a part of the country's exciting journey towards a brighter future.
