Investments in Tunisia: A 150% Surge in Renewable Energies and 3% Growth in Industrial Investments in 2024
Investments declared in Tunisia in 2024 have seen a remarkable 150% increase in renewable energies and a 3% growth in industrial investments compared to 2023. The evolution of investments was at the center of discussions during the 20th session of the Tunisian Investment Authority (TIA) Strategic Council, held on February 27, 2025, under the presidency of Namia Ayadi.
The Global Industrial Investment Barometer 2024, presented by David Cousquer, founder of Trendeo, allowed for the analysis of international trends and their implications for the Tunisian economy. The data analysis reveals that the manufacturing industry represents 52% of investments, followed by agriculture (22%), services (20%), renewable energies (5%), and tourism (1%). On a global scale, a 26% decline in industrial investments was observed, while investments in artificial intelligence and R&D progressed by 16%.
Recommendations to Stimulate Investment
Following the discussions, several recommendations were formulated to enhance Tunisia's attractiveness to investors:
- Prioritizing strategic sectors: Emphasis should be placed on renewable energies, pharmaceutical industries, and new technologies, considered as drivers of sustainable growth.
- Targeting high-value-added niches: Adopting fiscal and financial incentive policies could encourage investments in promising sectors.
- Developing innovative industrial hubs: Encouraging collaboration between local and multinational companies would strengthen the competitiveness of Tunisia's industrial fabric.
- Revising the legal framework for personal data protection: Harmonizing regulations with international standards would facilitate the establishment of data centers and attract more digital investments.
- Improving infrastructure: Modernizing infrastructure is essential to meet the expectations of international investors and enhance the country's competitiveness.
