Instagram Announces Major Changes Amidst TikTok Uncertainty in the US
Instagram, led by Adam Mosseri, has announced several significant changes between January 17 and 19, 2025, amidst uncertainty surrounding TikTok in the US. The platform has decided to extend the maximum duration of Reels to 3 minutes, a long-standing request from users. This reversal is notable, as a similar test with 10-minute Reels was abandoned in 2023. The stated goal is to cater to new user habits without compromising Instagram's identity, which focuses on personal connections.
New Features and Changes
Longer Reels
The maximum duration of Reels has been increased to 3 minutes, a feature that has been in high demand from users. This change marks a significant shift from the platform's previous stance on Reel length.
Vertical Grid Layout
Instagram is abandoning its traditional square grid format in favor of a vertical presentation. This new configuration, which has been tested since 2022, is more suited to modern content and will be rolled out gradually. Although the change has received mixed reactions, particularly from users who have invested time in curating their profiles, Adam Mosseri has promised a tool that will allow users to reorganize their grids according to their individual needs. A preview of this feature was shared on Sunday.
New Reels Tab
Inspired by the old Activity tab, which was removed a few years ago, Instagram is introducing a new tab in the Reels section. This addition will allow users to access videos liked or commented on by their friends. The new tab will be deployed in select countries before being rolled out globally.
The Goal: Attracting New Users
These changes are clearly aimed at attracting new users, particularly those who may be seeking an alternative to TikTok. By catering to evolving user habits and preferences, Instagram hopes to maintain its position as a leading social media platform.
