Instagram Tests New "Lately" Story Format, Extending Content Visibility to 7 Days

Since their introduction, Instagram Stories have become one of the most popular formats for users to share moments from their daily lives. Initially, this format was only available for 24 hours on the platform. However, Instagram is now exploring new ways to make this content accessible for longer periods.

Introducing "Lately" - A New Story Format

The platform is testing a new Story format called "Lately", which allows users to add a Story that displays their latest published Stories for a duration of 7 days. This means that 24-hour Stories can now be viewed for a week before being archived.

Customization Options

This new Story format can be enabled or disabled, and users have the option to delete one or multiple Stories from the selection if needed.

Increased Visibility and Engagement

This feature will increase visibility for users on the platform, whether they are professional content creators, businesses, or individuals. With longer exposure, Stories will have a higher chance of engagement and views from a broader audience. This will also give users more time to interact with Stories, potentially generating more likes, comments, and shares.

Benefits for Businesses

For businesses, this extension will allow them to maximize the impact of their marketing campaigns and reinforce the visibility of their products or services.

Instagram Maintains Dominance Over TikTok

This initiative comes as Instagram maintains its dominant position over TikTok. According to digital intelligence platform Sensor Tower, TikTok has around 1.1 billion active monthly users, while Instagram has nearly 1.5 billion. However, TikTok has a more active user base, spending an average of 95 minutes per day on the app, compared to 62 minutes for Instagram.