Insight Plus: Revolutionizing the Foreign Exchange Market
Founded in 2019 in Tunisia by engineer Adel Jenni, Insight Plus is a pioneering fintech company that aims to transform the foreign exchange market. Labeled in June 2019, the startup initially focused on exchange offices before recently expanding to the general public and the Tunisian diaspora.
From Constraint to Opportunity
At its inception, Insight Plus positioned itself as a B2B player. The fintech developed Exsys, an innovative ecosystem platform that connects banks, exchange offices, importers, exporters, and travelers. This solution enables each actor to interact and negotiate foreign exchange operations freely while strictly respecting local regulations.
A Simple yet Powerful Concept
The story begins with a simple observation and a regulatory constraint. In 2018, a circular from the Central Bank of Tunisia required exchange offices to implement an information system to manage their operations. On the ground, among the approximately 400 operational exchange offices in Tunisia, very few had effective solutions. Insight Plus developed a SaaS system capable of managing manual foreign exchange operations, combined with an ERP and a marketplace that enables banks and exchange offices to collaborate effectively. Three years of hard work were necessary to achieve this comprehensive solution.
A New Tunisian Bank to be Launched in Mid-2026
But Insight Plus did not stop there. The fintech is now venturing into B2C. Its project involves setting up a cross-border digital bank for the Tunisian diaspora, mainly in Europe. A French subsidiary was recently established in Nice, supported by a successful fundraising campaign.
A Revolutionary Concept for Users
In fact, the concept is simple but revolutionary for users: in a single interface, the user can continuously track, from A to Z, the issuance and receipt of money, manage the conversion between dinars and euros, and negotiate the flow in a virtual "trading room". This means that money transfers from Tunisia to Europe "can be made more simply and with fewer losses", as the founder points out. He adds: "This solution solves two major problems for the diaspora. Firstly, cross-border flows are often inefficient and lengthy. And secondly, losses related to conversions and transfers". In reality, losses can reach 5 to 10% per euro, whether through a bank transfer or a money transfer service (MTO). For fintechs specializing in payments, this cost drops to around 2%.
A Rapid and Simple Account Opening Process
Opening an account in Tunisia will be quick and easy, in dinars, and the commercial launch is scheduled for mid-2026, with a pricing policy still under study. "We are working to interconnect the global foreign exchange ecosystem with our cutting-edge FX platform", he declares. Insight Plus does not just want to modernize the local market; it aims to become the reference for cross-border transfers and the fintech of choice for the diaspora.
To be Continued...
