Tunisia Economic Forum: Redefining the Country's Tourism Sector
The IACE is organizing the 9th edition of the Tunisia Economic Forum on Thursday, September 18, 2025, from 09:00 to 14:00, at the Maison de l'Entreprise, under the theme "Tourism in Tunisia: Towards New Horizons."
A Strategic Sector Facing Global Mutations
Tourism remains one of the pillars of the national economy, representing a crucial lever for growth and employment. In 2024, Tunisia recorded 7.5 billion dinars in tourism revenue, an increase of 8.3% compared to 2023 (according to the BCT), confirming the sector's resilience despite international turmoil. However, this dynamic must now be accompanied by profound reforms. Regulation, governance, financing, and adaptation to new customer expectations are all challenges that must be addressed to reposition Tunisia on the global tourism scene.
Emerging Segments and Opportunities
Although the tourism sector has already been the subject of numerous observations, the Forum offers a different perspective: identifying high-potential sectors and highlighting regulatory obstacles, beyond the usual transversal issues.
- High-end tourism
- Health and retirement tourism
- Bed and breakfast and rural tourism
- Homestay tourism A space for reflection and action: through interactive panels, participants will discuss the necessary levers to build a renewed, integrated, and sustainable vision of Tunisian tourism.
A Meeting to Rethink Tunisian Tourism
The Tunisia Economic Forum 2025 positions itself as a strategic dialogue hub between public decision-makers and private sector actors. A major meeting to rethink Tunisian tourism and accompany it towards more quality, sustainability, and innovation.
