Launch of IA4Scale Consulting: A New Era in Technological Consulting
Mohamed Ali Besbes and Mohamed Achraf Maazoun, both former directors at EY, are pleased to announce the launch of IA4Scale Consulting, a technological consulting firm designed to support organizations in their strategic transformations by placing artificial intelligence at the heart of guidance and execution.
Expertise and Services
IA4Scale Consulting operates on high-impact projects, including:
- Digital transformation
- IT strategy
- Cybersecurity
- AI and data
- Technological architectures
- Complex program management
The firm's unique approach is based on a results-oriented consulting model, combining strategic vision, technological consulting augmented by AI, and the ability to develop AI solutions.
Comprehensive Support from Strategy to Deployment
To accelerate the transition from decision to execution, IA4Scale relies on an internal AI development center based in Sfax, which brings together specialized engineers. This organization enables clients to be accompanied from the design of transformation trajectories to operational deployment, while mastering technological complexity and delivery requirements.
IA4Finance Solutions: A Business Unit Dedicated to Finance
IA4Scale also announces the launch of its first business unit, IA4Finance Solutions, dedicated to the finance sector, with a particular focus on Islamic finance. By combining industry expertise, advanced technologies, and artificial intelligence, IA4Finance Solutions is developing several use cases and AI solutions that address key challenges, including:
- Automation and optimization of financing processes
- Improvement of operational performance
- Regulatory compliance and KYC/compliance
- Governance and risk management
Regional Ambition: Tunisia, Francophone Africa, and the Middle East
The shared career path of Mohamed Ali Besbes and Mohamed Achraf Maazoun began at INSAT, before continuing at EY, where they led major technological and organizational transformation projects in Tunisia and Francophone Africa, working closely with leaders and institutions facing complex challenges. Additionally, Mohamed Achraf Maazoun has led numerous missions in the Middle East, particularly in Saudi Arabia and Qatar, on large-scale transformation programs in the financial and institutional sectors, an experience that now constitutes a strategic development axis for IA4Scale Consulting and IA4Finance Solutions.
About the Founders
Mohamed Ali Besbes and Mohamed Achraf Maazoun have built their careers within multinational companies, operating in several countries in Africa and the Middle East on consulting missions, software solution deployments, and IT infrastructure setup, including data centers. This multi-country and multi-sector experience has enabled them to develop expertise in supporting complex projects at the intersection of strategy, technology, and operational performance.
"We accompany our clients with teams of experts, supported by AI, to transform strategy into concrete results," declares Mohamed Ali Besbes.
