36th Meeting of the Tunisian Council of Conditioned Olive Oil
The 36th meeting of the Tunisian Council of Conditioned Olive Oil was held on Monday, July 20, at the headquarters of the Ministry of Industry, Mines, and Energy. Slah Zouari, Minister of Equipment and Housing in charge of managing the ministry, presided over the meeting, which examined the performance of conditioned olive oil abroad.
Key Figures and Positive Balance
Several important figures were announced, and the balance can be described as positive. Tunisian olive oil is still very successful abroad. Conditioned olive oil exports are up 57% in the first half of 2026, reaching 41,000 tons. Revenue has also increased significantly (+42%) to 666 million dinars.
Export Markets and New Initiatives
During the first six months of the 2026 fiscal year, Tunisian exports of conditioned olive oil reached 62 countries, including traditional markets such as France, the United States, and the Gulf countries. New markets have been opened, including China, Russia, and Brazil. Tunisian operators have been particularly dynamic in 2026, and the number of exporting companies has increased. This dynamism, combined with strengthened cooperation between the public and private sectors, has enabled the valorization of Tunisian olive oil internationally. The goal is to improve Tunisia's positioning on global markets while defining quantitative and qualitative guidelines for future campaigns.
New Initiatives and Programs
The Council meeting confirmed promotional programs for companies for the remainder of 2026 and approved the general interest program for the 2027 fiscal year. New initiatives have been adopted, such as "Business to Consumer" promotional operations, which target final customers through digital marketing actions and specific advertising campaigns. The idea is to adapt to consumer expectations while supporting the sustainable growth of the sector.
Improving Attractiveness to Investors
This commercial upturn will also improve the attractiveness of the sector to local investors. The increase in exported volumes and revenue is a signal that is difficult to ignore for any potential investor. The new markets acquired, such as China, Brazil, and Russia, demonstrate the significant growth margins for a sector that can benefit from renewed investor interest. It would be useful to invest in modernizing existing units and developing new production capacities, which is reflected in the observed increase in exporting companies.
