JMC Honda Tunisia Hosts Exceptional Day of Innovation and Partnership
JMC Honda Tunisia organized an extraordinary day of innovation, mobility, and Tunisian-Japanese rapprochement at the Tunis Convention Center. Dubbed Honda Thank You Day, this unprecedented event was a true celebration in honor of the brand's customers, partners, and enthusiasts.
A Landmark Gathering Around Innovation and Partnership
Through this grand assembly, organized for the first time in Africa, Honda aimed to thank its loyal customers and partners while reaffirming its commitment to excellence and sustainability. Shunsuke Yamada, Director of Honda Motor Co. for the Middle East and Africa, stated, "Tunisia is a market that dreams, innovates, and advances - exactly like the Honda spirit." In a speech filled with gratitude, Yamada expressed Honda Motor Co.'s deep appreciation for its Tunisian partner and the thousands of customers who share the brand's philosophy. He officially announced the expansion of Honda's distribution to the motorcycle product line starting in 2026, marking a major strategic milestone. "With JMC's devotion and Honda's technology, we will offer Tunisia a new momentum. One of driving pleasure, quality, and reliability of two-wheelers." For Yamada, this evolution demonstrates the Japanese group's confidence in the Tunisian market and its willingness to invest in the long term, in a spirit of innovation and sustainability.
A Symbolic and Strategic Partnership
Takeshi Osuga, Ambassador of Japan to Tunisia, praised: "Honda motorcycles are more than just a product: they embody Japanese precision, culture, and innovative spirit." His Excellency Osuga welcomed this new stage of economic cooperation between Japan and Tunisia, driven by JMC and Honda's professionalism and vision. He emphasized the symbolic and strategic value of this partnership, which represents a solid bridge between two nations sharing common values of respect, progress, and innovation. "This project goes beyond mobility. It illustrates Japan and Tunisia's ability to build sustainable successes together." The Ambassador also reiterated his wish to see major Japanese manufacturers like Honda strengthen their commercial and technical presence in Tunisia, contributing to balanced bilateral exchanges and promoting more dynamic economic collaboration.
A Day of Celebration and Gratitude
Sofiene Ajengui, General Manager of JMC, explained, "This is not just a day of thanks, it's a declaration of love to those who make Honda's heart beat in Tunisia." With emotion and pride, Ajengui saluted the trust and loyalty of the brand's customers and partners. He reminded that Honda is not just an automobile manufacturer, but a company inspired by passion, creativity, and the will to innovate constantly. "Our mission is simple: to make every interaction with Honda a unique human and technological experience. Thanks to you, Honda Tunisia continues to push the limits of what's possible and open new horizons." Ajengui also highlighted that this day symbolizes the spirit of gratitude and proximity that has driven JMC since its inception: a Tunisian company with an international vision and a team deeply committed to the future of sustainable mobility.
A Rich and Diverse Program
Throughout the day, participants experienced immersive activities:
- Interactive workshops on sustainability, creativity, and Japanese culture (planting, origami, calligraphy, ceramic painting, mosaics, educational games, etc.)
- Exhibitions and test drives (or rather Taste Drive), offering the opportunity to discover the brand's latest innovations, including hybrid e:HEV models, Sensing technology, and the sporty Type R
- Cultural and artistic performances, such as kendo demonstrations, contemporary dance shows, humorous sequences, and a live concert of Tunisian Hadhra, blending modernity and tradition
- Digital and immersive experiences via simulators, video games, and virtual reality animations, reflecting Honda's innovative vision
A Bridge Between Tunisia and Japan
With this Honda Thank You Day, Honda Tunisia confirmed its willingness to go beyond the role of automobile manufacturer, affirming itself as an actor committed to innovation, sustainable mobility, and strengthening human and cultural ties. "Your presence at this event was a strong sign of partnership and trust for us. We were honored to have you among us," declared Sofiene Ajengui.
For more details, click here: https://honda-tn.com/ To learn more, contact: 36 407 900 Honda: The Power of Dreams / How we move you
