Tunisia to Welcome New Player in Automotive Ecosystem
Tunisia is poised to welcome a new major player in its automotive ecosystem. German group Grammer AG, a specialist in seat systems and interior components for the automotive industry, is exploring the possibility of industrial investment in the country. The project, still in the prospecting stage, could create nearly 1,200 direct jobs.
This perspective was discussed during a high-level visit by a delegation from the German company to Tunisia. According to a statement from the Tunisia Investment Authority (TIA), this mission was organized in coordination with the Tunisian-German Chamber of Industry and Commerce (AHK Tunisia) to examine the investment opportunities offered by the country.
During the discussions, several aspects were reviewed, including possible implantation sites, available industrial solutions, and mechanisms for supporting foreign investors. According to the TIA, the discussions are part of Grammer AG's international expansion strategy.
If the project materializes, it will strengthen Tunisia's automotive sector, which continues to attract European industrialists looking for nearshoring solutions. Beyond the announced jobs, such an investment would also contribute to expanding the local value chain in a segment with high technological intensity.
In its statement, the Tunisia Investment Authority indicated that it has reaffirmed its commitment to supporting the group throughout the process, facilitating administrative procedures, identifying industrial land, and coordinating with various public stakeholders.
Founded in 1880 in Germany, Grammer AG is today one of the world's leading suppliers of interior solutions for passenger vehicles and seat systems for heavy trucks, buses, agricultural equipment, construction equipment, and rail vehicles. The group employs nearly 14,000 people in over 20 countries. Its clients include major international automotive manufacturers, to whom it supplies components integrating technologies related to comfort, safety, and ergonomics.
This new expression of interest comes in a context where Tunisia is multiplying investment announcements in export-oriented manufacturing industries, particularly in the automotive, aerospace, and electronics sectors. The country's geographical proximity to Europe, the availability of a qualified workforce, and its experience in the mechanical and electrical industries continue to be the main arguments put forward to attract international investors.
If Grammer AG's project succeeds, it will add to the list of foreign investments betting on Tunisia as a regional industrial base, while strengthening the country's position in European automotive value chains.
