Google Sees a Promising Future for Artificial Intelligence in Latin America
Google envisions a promising future for artificial intelligence in Latin America, a region where technological adoption is already comparable to that of the United States and Europe. However, a major obstacle persists: the lack of training and qualified professionals.
Addressing the Skills Gap
To bridge this gap, Google is multiplying training initiatives to create a workforce capable of mastering these new technologies. On the economic front, the company's efforts are bearing fruit. The parent company, Alphabet, recorded a net profit of $28.2 billion in the second quarter of 2025, largely thanks to the growth of AI.
Economic Expansion and Environmental Concerns
This expansion also involves the construction of data centers. However, in Chile and Uruguay, projects have been suspended or modified due to environmental concerns, particularly massive water consumption. In response, Google has committed to using air-cooling systems, which are more expensive but less resource-intensive.
Impact on Media and Traffic
Regarding the media, despite concerns about AI and potential decreased traffic to news sites, Google claims that the volume remains stable and that the quality of traffic has even improved. Google and AFP have signed an agreement on neighboring rights to remunerate used content, addressing concerns about the impact of AI on the media industry.
Key Takeaways
- Google is investing in training initiatives to address the skills gap in Latin America
- The company's economic expansion is driven by the growth of AI
- Environmental concerns are being addressed through the use of air-cooling systems in data centers
- The impact of AI on media and traffic is being mitigated through agreements on neighboring rights and improved traffic quality
