Exporting Better and More: The Crucial Role of Institutional Support for Tunisian Businesses
During the CJD Talks 2024, Mourad Ben Hassine, CEO of Cepex, addressed the theme "Exporting Better and More: From Quality Accompaniment to Institutional Support for Businesses" in the third podcast of the event.
According to Ben Hassine, the Centre for Export Promotion (Cepex) plays a vital role in supporting Tunisian businesses in their expansion into international markets. By offering a comprehensive range of services and support tools, Cepex helps businesses overcome the challenges of exporting and seize global opportunities.
Mission and Objectives of Cepex
Cepex's primary mission is to promote Tunisian exports and contribute to the country's economic development. Its key objectives include:
- Improving the quality of accompaniment for exporting businesses by providing them with personalized information, advice, and training
- Supporting businesses in their participation in international trade fairs and exhibitions
- Developing new markets for Tunisian products
- Strengthening Tunisia's brand image abroad
Services Offered by Cepex
Cepex provides a wide range of services to meet the needs of Tunisian exporters, including:
- Economic information and monitoring: Cepex provides businesses with information on international markets, sectoral trends, and commercial regulations
- Personalized advice and support: Cepex offers tailored support to businesses at every stage of their export project, from market research to contract conclusion
- Financial support and funding: Cepex provides financing solutions to help businesses cover their export costs
- Training and capacity building: Cepex organizes training sessions and workshops to help businesses develop their export skills
- Participation in international trade fairs and exhibitions: Cepex helps businesses participate in major international trade fairs and promotes their products and services on the global stage
Cepex's Achievements
According to Ben Hassine, Cepex has played a significant role in promoting Tunisian exports in recent years. Notable achievements include:
- A significant increase in the volume of Tunisian exports
- Diversification of Tunisia's export markets
- Improvement in the competitiveness of Tunisian businesses on international markets
Despite these achievements, Cepex still faces several challenges in continuing to effectively support Tunisian exporters. These challenges include:
- Increasing competition on international markets
- Complex regulatory requirements
- Lack of funding for exporting businesses
Cepex is determined to overcome these challenges and continue to play a driving role in the development of Tunisian exports. To achieve this, the organization plans to:
- Reinforce its support services and assistance to businesses
- Develop new partnerships with national and international stakeholders
- Promote Tunisia's brand image abroad
