Latest SFBT Activity Indicators for 2025 Reveal a Mixed Landscape
The latest activity indicators for SFBT at the end of 2025 reveal a mixed landscape. While the carbonated beverages segment appears to be slowing down, this is largely due to internal logistical adjustments. In contrast, the beer activity is showing strong health, driven by solid demand both locally and internationally.
Carbonated Beverages Segment Shows Decline, but with Nuances
The carbonated beverages segment shows declining figures, but the picture needs to be nuanced. On the local market, sales (excluding taxes) decreased by 5.29% (from 33.9 to 32.1 million dinars), while sold volumes slightly decreased by 1.95%. At the export level, the decline is more severe (-17.02%), mainly due to a decrease in orders from a customer in Sub-Saharan Africa. However, the impact on the group remains minimal, as exports represent only a marginal part of this segment. The key explanation: This decline in volume does not reflect a lack of interest from consumers. It is the result of a strategic reorganization at the Charguia plant. With the creation of a specific billing center for the SGBIA subsidiary (PET boxes and bottles), the parent company no longer bills for glass consignments. This "mechanical" change lightens the company's accounting columns without weakening the group's overall performance.
Beer: A High-Performing Growth Engine
The beer sector confirms its role as a locomotive with very positive results. Local sales: a nice progression of 7.85% in sales, supported by a 6.63% increase in volumes (487,032 hectoliters sold). Export: This is the surprise of the quarter, with an 85.03% increase. Although volumes remain modest compared to the local market, this near-doubling of revenue shows a real resurgence of interest in our products abroad.
Preparing for the Future
Despite internal changes, the production tool is running at full capacity:
- Beer production increases by 3.61%.
- Carbonated beverages production remains stable (+0.12%). In terms of investments, the focus has been on proximity logistics. The company has heavily invested in consigned packaging (cases and bottles) to facilitate distribution and meet field needs.
