Euklydia: Revolutionizing Business with Human-AI Hybrid Approach
Euklydia, the first Tunisian hybrid consulting firm specializing in AI transformation, combines human expertise and artificial intelligence in common workflows, under well-defined human governance. At Euklydia, AI transformation is not a promise, but a matter of execution that enables clients to gain efficiency and competitiveness.
Measuring Success: KPIs, Deliverables, and Results
In 2025, Euklydia collaborated with clients from various sectors, including pharma, cosmetics, medical insurance, and communication agencies. Its innovative "human + AI" approach generated tangible results, including:
- Over 30% conversion rate
- Less than 17% development time (compared to the pre-deployment situation)
The KPIs tracked include:
- Productivity: time saved, reduced deadlines, processing capacity
- Quality: error rate, retouch rate, deliverable compliance
- Adoption: usage rate, frequency, active teams
- Business: avoided costs, ROI, generated value
- Risk: compliance, incidents, validations, and controls
Beyond Theory: Solving Business Problems
"The debate between human and AI has lasted long enough. We're not here to theorize; we're here to solve our clients' business problems with KPIs, deliverables, and a tailored strategy, driven by results," explains Dr. Oumeima Laifa, founder of Euklydia.
Baya Beji: Proof of the Hybrid Model
Euklydia delivers results, not just promises. The company's proof of concept, Baya Beji, is the first AI avatar, powered by Datamuse, its proprietary technology. Baya is not a virtual assistant, but a specialized AI colleague in branding and brand strategy, integrated into the team like human collaborators.
Baya X Nesrine: Human-AI Collaboration
Euklydia orchestrated its first human-AI collaboration in Africa, between designer Nesrine and AI agent Baya. For the benefit of its clients, Baya and Nesrine demonstrated the practical meaning of hybridization:
- Instant strategic analysis: processing large volumes of data to precisely identify the client avatar for a campaign
- Data-driven creation: the creative process starts with structured and predictive information, beyond intuition alone
- Time freed for creativity: research, analysis, structuring, Baya takes care of; the designer focuses on ideation and execution
- Deadlines met, balance preserved: 24-hour briefs become achievable without sacrificing quality
Empowering Human Creativity
"Thanks to Baya, I can finally focus on the creative process without spending hours searching for inspiration. I'm in direct contact with my client avatar, updated in real-time," says Nesrine Abid, AI designer at Euklydia. Dr. Oumeima Laifa adds, "We've been promised more time since the industrial revolution, and yet we work more than ever to earn less. It's no longer acceptable. We must give humans back what belongs to them: time. The hybrid model must become a standard: a policy of augmentation, not suppression."
