Tunisia's Tourism Ministry Gears Up for International Promotion
The Ministry of Tourism is doubling its efforts to closely monitor the preparation of the sector and accelerate the international promotion plan. The goal is to strengthen the momentum of foreign markets, enhance the quality of the tourist offer, and prepare for upcoming major events, such as the designation of Tunis as the Arab capital of tourism in 2027.
Key Discussions and Objectives
This dynamic was on the agenda of a working meeting held on February 26, 2026, under the presidency of Minister Sofiane Tekaya. The discussions allowed for a review of the foreign promotion plan and Tunisia's presence in major trade shows, such as ITB Berlin. Ideas were also exchanged to boost quality investments and increase tourist arrivals in the coming months.
Priority Projects
Several priority projects were approved, including:
- Mobilizing hotels and establishments to ensure impeccable cleanliness and rigorous maintenance of the environment, in order to polish Tunisia's image as a destination
- Accelerating investment projects to increase accommodation capacity in all regions
- Revising and upgrading the standards of tourist establishments to better meet the expectations of Tunisian and foreign travelers
- Enhancing competitiveness by strengthening air links and internal tourist transportation, facilitating travel from one region to another
Preparation for Arab Capital of Tourism 2027
The preparation of Tunis as the Arab capital of tourism in 2027 remains a major axis. The ministry is also betting on innovative tourist animation to break away from traditional paths and refresh the image of Tunisian tourism.
Omra Travel Regulations
Finally, the meeting emphasized the importance of monitoring Omra travel: authorities are reminding travelers to only use approved agencies to protect the rights of pilgrims.
