ROSE BLANCHE Group Shines at SIAL 2024 in Paris, Showcasing Innovative Products that Blend Culinary Tradition and Modernity
As a flagship of Tunisia's agro-food industry, ROSE BLANCHE Group made a remarkable appearance at the 2024 International Food Exhibition (SIAL) in Paris, presenting innovative products that combine culinary tradition and modernity. As a true ambassador of Tunisian agro-food innovation, its participation in the exhibition highlights its commitment to innovation while meeting the demands of modern lifestyles with rapid, practical, and authentic solutions.
Innovative Products Meeting Modern Expectations
One of the major innovations presented at SIAL 2024 is undoubtedly the Couscous Diari Express. This revolutionary product reinvents the way to prepare authentic couscous, a iconic dish of Tunisian culture. In just four minutes, consumers can now savor an authentic couscous with traditional flavors, without needing to spend hours in preparation. This innovation perfectly responds to modern lifestyles, combining speed and respect for culinary tradition.
Furthermore, the gluten-free OJAO range, developed in partnership with the Emirati group EGI (Essa Al Ghurair Investment L.L.C), meets the growing demand for healthy and inclusive food options, illustrating the group's commitment to innovation and health. This international collaboration demonstrates the group's strategy to open up to new markets while responding to the needs of an increasingly health-conscious clientele. By developing inclusive and innovative products, ROSE BLANCHE Group continues to prove its leadership and ability to anticipate global food trends.
Growing International Visibility
Participating in SIAL 2024 marks a strategic milestone in the group's international expansion. This renowned global exhibition allowed ROSE BLANCHE Group to reinforce its leadership position by showcasing its flagship products, including Couscous Diari Express and gluten-free OJAO pasta, to an international audience of professionals, distributors, and partners. The interest generated by these innovations opens up numerous export opportunities for the group.
Collaboration with CEPEX to Promote Tunisian Excellence
In partnership with the Centre for Export Promotion (CEPEX), ROSE BLANCHE Group is actively engaged in promoting Tunisian products internationally. According to Hedi Gaaya, General Manager of the Cereals and Derivatives Division: "Our collaboration with CEPEX testifies to our determination to promote Tunisian excellence beyond our borders. We are proud of our role as ambassadors of Tunisian innovation."
Technological Investments for Optimized Production
Always at the forefront of technological advancements, ROSE BLANCHE Group is actively investing in innovative solutions to optimize its production and make it more sustainable. The group is exploring the use of artificial intelligence in its manufacturing processes, aiming to maximize efficiency, reduce costs, and better respond to the growing demands of consumers while ensuring impeccable quality.
ROSE BLANCHE Group's investment in technology will enable the group to remain competitive in international markets while offering products that meet the highest standards. This investment will also allow the group to anticipate sectoral evolutions and adapt its offerings to changing consumer needs, while preserving the richness of its culinary heritage.
Clear International Ambitions
In addition to its solid roots in the Tunisian market, ROSE BLANCHE Group has ambitious international objectives. Its products, such as Couscous Diari Express and gluten-free OJAO pasta, aim to seduce both local consumers and the Tunisian diaspora abroad. This strategy testifies to the group's ambition to strengthen its global presence while remaining faithful to its values and the quality that have made its reputation.
