Tunisia Launches National E-Commerce Strategy 2027–2031: A New Era for Digital Growth & SME Innovation

National consultations to shape Tunisia’s National E-Commerce Strategy 2027–2031 officially kicked off in June 2026 in Tunis. This collaborative initiative brings together public and private sector stakeholders to define key priorities for the country’s digital commerce ecosystem. Top focus areas include advancing e-payment solutions, strengthening consumer protection, building trust in digital transactions, and modernizing the regulatory framework to support sustainable online growth.

Beyond policy development, business leaders face a critical question: How can e-commerce be transformed into a genuine growth engine? For small and medium-sized enterprises (SMEs), digital channels are no longer just an add-on sales platform. They are a strategic lever to reach new audiences, elevate brand value, and expand market footprint across regional and global markets.

E-Commerce Demands a Strategic Approach

Sustainable e-commerce growth hinges on tailored payment infrastructure, a secure environment for digital transactions, and robust consumer safeguards. These pillars are at the core of the preparatory work for Tunisia’s upcoming national strategy, ensuring a future-ready digital marketplace that balances innovation with regulatory clarity.

In parallel, a joint initiative led by the Confederation of Citizen Enterprises of Tunisia (CONECT), the International Trade Centre (ITC), and the Tunis Chamber of Commerce and Industry is set to empower 84 Tunisian SMEs. The program will provide targeted training, technical support, and market access resources to scale their e-commerce operations and accelerate digital export capabilities.

A Strategic Opportunity for Tunisian Businesses

Today, e-commerce unlocks unprecedented growth potential across diverse sectors—from traditional crafts and retail to professional services, agri-food, and creative industries. For business leaders, the imperative is clear: embed digital tools into long-term strategy to drive competitiveness, streamline operations, and tap into emerging online markets. By aligning with national digital priorities and leveraging structured support programs, Tunisian companies are well-positioned to turn e-commerce into a lasting competitive advantage.

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