Spain's Bloom Consulting Publishes 2024-2025 "Country Brand Ranking" Report
The Spanish consulting firm Bloom Consulting has released the 2024-2025 edition of its biennial "Country Brand Ranking" report, which analyzes the tourism performance of nearly 200 countries.
Egypt Stands Out as Top African Destination
Egypt emerges as the only Arab and African country to feature in the top 20 globally, climbing six places. It becomes the most attractive destination in Africa.
Italy Takes the Top Spot Globally
On a global scale, Italy takes the top spot, dethroning Spain. According to this biennial study, this performance is attributed to strong tourist demand, a notable presence on social media, and a high CBS Rating (The CBS Ranking evaluates how a country's tourism strategy aligns with international tourists' search trends. The higher the alignment, the better the ranking).
Spain Fails to Keep Up with Italy
To be honest, despite an improvement in its CBS Rating from "A" to "AA" and growth in tourist revenue, Spain was unable to rival Italy on all criteria.
Japan Enters the Top 3
Japan enters the top 3, climbing three positions and surpassing the United States, thanks to its leadership in the D2 Digital Demand benchmarks and the successful organization of the Olympic Games. Turkey also makes progress, reaching the sixth position globally.
France, Germany, and the UK Remain in the Top 10
France, Germany, and the UK remain in the top 10 but are surpassed by Japan and Turkey. Australia remains on the cusp of the top 10, followed by Austria, Croatia, and Portugal, all of which are making progress. On the other hand, Switzerland, Greece, the Netherlands, and Norway decline this year.
Regional Performances
The United States, Mexico, and Canada dominate in the Americas, while Australia and New Zealand maintain their stability in Oceania.
Notable Progress in Asia
India and Malaysia make notable progress, ranking respectively in the top 20 and top 25. Singapore remains stable, but Hong Kong drops 16 positions, indicating persistent regional challenges and dependence on the Chinese market.