From Finance to Psychology: The Inspiring Story of Dali Gamha, Co-Founder and CEO of Psynarios
Dali Gamha, co-founder and CEO of Psynarios, is a living example of how passion can trigger a professional reconversion. After a successful career in finance, he ventured into uncharted territory, driven by a deep interest in human behavior and psychology. Supported by a solid network and renowned incubators, Dali Gamha brought Psynarios to life, an innovative company revolutionizing managerial practices in businesses. His story is a source of inspiration for all those who dare to challenge conventions and pursue their dreams.
Revolutionizing Management through Behavioral Psychology
During his tenure as a manager in investment banking, Dali Gamha collaborated with coaches and training organizations, which sparked an epiphany. He realized the importance of often-neglected behavioral development, even in "soft skills" training. By emphasizing the underestimated potential of this discipline, founded on the principles of behavioral psychology and adapted for daily professional application since the 2000s, this emlyon business school graduate aims to transform management, making it more performant, collaborative, and humane. In 2023, he naturally partnered with Dr. Ghanem Amara, a psychiatrist and psychotherapist with over 20 years of experience in behavioral psychology and contextual issues, with a strong exposure to managerial problems.
The Art of Revolutionizing Behavioral Development
"The transformative impact of behavioral psychology lies in its ability to significantly enrich and refine collaborators' skills, as conventional methods often face temporal and budgetary limitations, hindering the sustainability of results obtained." Dali Gamha explains that the absence of a secure and non-judgmental environment for participants, particularly during group interactions or coaching, prevents anchoring behavioral change in the long term. This is the very purpose of the "MEDIA" approach he implemented. The CEO of Psynarios elaborates that this meticulous approach encompasses measuring existing behaviors, experimenting with new behaviors, targeted development of constructive behaviors, iteration in a secure space, and anchoring change in the long term.
The Hidden Dimensions of Managerial Development
Dali Gamha also detailed the structured journey of the company, offering situational experiences through weekly 10-minute sessions to address specific situations and behaviors. According to him, this approach targets the abstract aspects of behavior often invisible in companies, such as unspoken words, judgments, self-victimization, and blame-shifting. The 36-week journey, structured into three phases, includes an initial evaluation, a development phase, and an individualized phase with continuous behavioral measurement. The solution is available in SaaS mode, with annual or monthly subscriptions, and a license per manager.
Successes and Ambitions
Psynarios has been hosted by the Impact incubator of Société Générale, "an initiative supporting innovative startups with social and environmental impact." Psynarios has been distinguished several times in France and is currently incubated at Station F, with the prestigious Le Lab RH, a major European ecosystem for HR professionals and service providers. Psynarios is also supported by EuraTechnologies, the oldest incubator in France, which recently celebrated its 15th anniversary. Furthermore, the startup has benefited from quality support at NEOMA Business School, a global reference in pedagogical innovation and ranked second-best ecosystem in France after EuraTechnologies according to the Financial Times. The next step will be to accelerate commercial expansion while significantly reinforcing gamification.
