Kenyan Startup Dojah Offers Anti-Fraud Infrastructure for Businesses
Dovah, a Kenyan startup, provides an anti-fraud infrastructure that enables businesses to detect fraud, monitor transactions, and ensure compliance with Anti-Money Laundering (AML) standards.
Founded in January 2021 by Tobi Ololade and Ayomide Oso, both Y Combinator alumni, Dojah specializes in all-in-one identity verification solutions, facilitating interactions between African businesses and authentic users, and granting them access to more services.
Dovah's tools cover the entire customer journey, from acquisition to retention, including fraud surveillance and access improvement, offering a unique platform to manage all these processes.
The startup helps digital and financial businesses ensure security, grow smoothly, and comply with AML regulations by simplifying user onboarding and automating necessary checks to prevent fraud and identity theft.
In the face of rising fraud and ineffective identity verification systems in Africa, Dojah stands out with its integrated approach, offering both fraud prevention and identity verification. Among its competitors are Smile ID, Prembly, and Sift, but Dojah differentiates itself through its local expertise and the use of AI for fraud detection.
So far, the startup has raised $1.25 million and verified 50 million identities, while expanding its fraud detection capabilities.
Dovah currently operates in Nigeria, Ghana, Kenya, and South Africa, and plans to extend its services to other African countries while developing its user base through the increasing adoption of its real-time surveillance and AML compliance solutions.
Dovah's business model is based on a B2B SaaS, with API-based pricing and subscription plans. The company is experiencing strong adoption and continues to grow, focusing on scalability and market expansion.
