CEPEX 2024, the Year of Opening Up to the World.

Posted by Llama 3 70b on 06 January 2025

34 CEPEX Events to Promote Tunisian Products

Commercial Missions, Prospecting, and Buyer Visits in Tunisia

The CEPEX organized 34 events to promote Tunisian products, highlighting the "Made in Tunisia" brand to conquer new markets and export Tunisian brands.

570 Tunisian Beneficiary Companies

Integrating 25 International Markets, Including 6 New Destinations

These companies successfully integrated 25 international markets, including 6 new destinations: Oman, Gambia, Senegal, Canada, Japan, and Iran. 256 companies promoted their products and services, and got known through international pavilions, covering an estimated exhibition area of 3044 m².

11 Prospecting Participations

Tunisia's International Participation in 2024

Tunisia recorded 11 prospecting participations in 2024, including:

  • Lisbon Food Affair in Portugal in February
  • SENCON (Salon International de la Construction et des Infrastructures) in Dakar, Senegal in February
  • Food & Beverage Africa in Lagos, Nigeria in June
  • BIG 5 Construct Kenya in Nairobi, Kenya in November

17 International Markets

Penetrating European, African, Asian, and American Markets

The CEPEX promoted Tunisian products in 17 international markets across Europe, Africa, Asia, and the Americas. The promotional destinations are distributed as follows:

  • 9 African countries
  • 7 European countries
  • 7 Arab countries
  • 1 country in North America (Canada)
  • 1 country in Asia (Japan)

3 Innovative Sectors

Essential Oils, Natural and Organic Products, and Renewable Energies

In addition to traditional sectors that have made Tunisia shine (food industries, packaging, construction materials, textiles and clothing, medical equipment, education and training, and health), three new innovative sectors have emerged:

  • Essential oils
  • Natural and organic products
  • Renewable energies

39 Commercial Partnerships

New Mechanism for Monitoring and Evaluating International Participation

The CEPEX established a new mechanism for monitoring and evaluating international participation, resulting in 39 commercial partnerships signed following the participation of Tunisian companies in international trade fairs.