BYD Roadshow Continues its National Tour in Tunisia
After making stops in Tunis and Djerba, the BYD Roadshow is set to continue its national tour in Tunisia with two new major stops in Sfax and Sousse. Conceived as a truly immersive experience, this Roadshow goes beyond the traditional framework of a car event. It offers the general public the opportunity to discover, test, and understand electric mobility through vehicle tests, exchange spaces, and educational activities.
Key Highlights from the First Stops
The first stops have met with strong enthusiasm from the public:
- Over 2,000 test drives were conducted in Tunis and Djerba
- 4 educational workshops were organized around innovation and entrepreneurship, targeting children and young participants
- Over 400 gifts were distributed to visitors
- A strong turnout and growing interest in BYD electric mobility
Beyond the Product Experience
This tour aims to accompany the gradual discovery of a new way of moving, one that is cleaner, smarter, and adapted to the challenges of tomorrow. In this dynamic, BYD is continuing its deployment across the country to bring electric mobility closer to citizens and allow for direct experimentation with the technologies that are transforming the automotive industry.
Upcoming Stops on the BYD Roadshow
- Sfax: June 10-18 - Ibis Sfax Hotel
- Sousse: June 20-30 - Mall of Sousse Parking "With this Roadshow, our ambition is to go beyond product presentation. We want to enable Tunisians to concretely experience electric mobility, understand it, test it, and project themselves into its adoption in their daily lives. Tunis and Djerba have already shown strong enthusiasm, and we are eager to continue this dynamic in Sfax and during the next stops on the tour," said Hajer Chekir, Commercial Director of BYD Tunisia.
