BYD Wins Prestigious Customer Service Award in Tunisia
BYD, the world leader in new energy vehicles (NEV), has achieved a remarkable double by winning the prestigious Customer Service of the Year (ESCDA) Tunisia - 2026 edition, in the Automobile category. This recognition of excellence in customer service consolidates the brand's position, already number one in electric vehicle sales in the Tunisian market.
Excellence in Customer Service at the Heart of Growth
The ESCDA evaluation, conducted by Qualimétrie in partnership with IPSOS, is based on a robust methodology and the European quality standard NF EN 15838 (165 mystery customer tests on 5 channels). BYD has largely surpassed the average of its category, demonstrating a high level of customer service performance. The audit results highlight major strengths that place the BYD customer experience at a superior level:
- Quality of Welcome and Support: Remarkable excellence from the first contact, particularly on telephone and physical visit channels.
- Almost Perfect Accessibility: Optimal customer accessibility across all platforms.
- Highly Appreciated Human Quality: Strong commitment from teams for personalized and empathetic service.
"Being elected Customer Service of the Year 2026 is a huge pride and recognition that quality is not a luxury, but a prerequisite. This trophy is a testament to our teams' daily commitment to providing comprehensive and human support. This excellence in service is intrinsically linked to our commercial success and explains why BYD is today the Number 1 Electric Brand in Tunisia," says Ms. Hajer Chekir, Commercial Director of BYD Tunisia.
Customer Service: Driver of Commercial Leadership
This title of Customer Service of the Year validates BYD's strategy in Tunisia, where consumer trust translates into remarkable sales performance. With flagship models like the BYD Atto 3, BYD electric vehicles rank in the top 5 of the country's electric vehicle sales. By offering a premier purchasing experience and after-sales service (SAV), backed by international standards, the brand is committed to sustainable growth and consolidates its role as a driver in the transition to clean mobility. The award of this label, an international reference carried by a globally recognized research firm, reinforces BYD's image as a pioneer combining technological innovation and relational excellence.
