BuyIn Announces New CEO
BuyIn has announced the appointment of Michael Rubas as its new Chief Executive Officer, effective June 1, 2026. He succeeds Béatrice Felder, who is retiring after more than six years at the helm of the company.
Background and Mission
Michael Rubas, a member of BuyIn since 2020, serving as CFO, CHRO, and Secretary General, will focus on:
- Strengthening purchasing operations
- Optimizing costs
- Pursuing the digital transformation of the alliance BuyIn currently comprises over ten major operators worldwide and manages a purchasing volume exceeding €20 billion.
About Michael Rubas
Rubas is a graduate of:
- HEC Paris
- University of Oxford He also holds a master's degree in business and public administration from the University of Constance and the University of Bath.
