BTK Bank Launches "SuperFacilité", a Revolutionary Payment Method
BTK Bank has announced the launch of "SuperFacilité", a new payment method designed to democratize payment by installments, making it instant, simple, and inclusive, and tailored to meet the expectations of customers seeking flexible alternatives to pay in simplicity.
BTK Bank Revolutionizes Payment by Installments with SuperFacilité
The major innovation lies in the rapid access to payment by installments and the total control left to the customer:
- In less than a minute, they plan their payment on the application and finalize it instantly with any merchant using a POS or on e-commerce websites, ensuring maximum accessibility.
- The customer freely selects, with a simple scroll, the repayment duration (from 2 to 12 times) and the monthly debit date.
Without waiting, formalities, or agency visits, customers are automatically granted an immediately usable credit limit of up to 40,000 TND, with relaxed criteria to promote financial inclusion, covering various salary ranges.
This is not the first deferred payment offer, but "SuperFacilité" stands out as the first digital Buy Now Pay Later solution.
Another unique aspect: no additional card is required. The payment by installments is made with their usual bank card, avoiding the multiplication of cards while enhancing the functionality of BTK Bank cards.
A Lever for the Economy and Financial Inclusion
Beyond technological innovation, BTK Bank confirms through "SuperFacilité" its support for economic activity through a mechanism that is both secure for the bank and designed to meet the needs of economic actors in terms of treasury.
- For individuals, this solution constitutes an intelligent and accessible financing, facilitating purchases that are generally difficult to make in cash.
- For sellers of goods and services, whether they are merchants, service providers, educational establishments, health tourism operators, or other operators, they benefit from immediate settlement on payments that are usually deferred.
In terms of financial inclusion, as a sales booster, SuperFacilité will contribute to increasing the rate of POS equipment and strengthening the use of bank card payments. It will directly enable the growth of Wallets, given that this service is integrated into the BTK Pay application initially proposed as a mobile payment solution.
This choice transforms BTK Pay into the 1st mobile application in Tunisia combining a Buy Now Pay Later functionality and a Wallet.
On this occasion, the application has been entirely rethought, with a focus on the clarity of interfaces, ergonomics, and ease of use to ensure an intuitive user experience.
A Strategic Positioning at the Center of Innovation
Instant, flexible, and inclusive, SuperFacilité embodies BTK BANK's commitment to accompany the evolution of uses and deeply modernize the banking offer.
This launch is part of a clear strategy to offer high-performance products and services with high added value for the entire ecosystem, repositioning the bank at the forefront of financial innovation in Tunisia.
It also contributes to accelerating the transition towards a more connected and open economy to new uses.
BTK Bank: A Transformation Strategy Bearing Fruit
By betting on young talent holding key positions, mobilized around a pipeline of innovative projects, BTK Bank is reaping the first concrete results of its strategic plan launched in late 2021.
With a network of agencies constantly evolving to strengthen customer proximity, a series of innovative product and service launches, a digitalization of the front and back-office, a strategic investment in technological infrastructure to gain agility, data governance, and a collective will to move forward, BTK Bank confirms, after three consecutive positive exercises, the dynamic of recovery engaged and the solidity of its trajectory.
