National Brands and Celebrities Awards: BSB Toyota Wins Prestigious Title of Brand of the Year 2024-2025
The National Brands and Celebrities Awards, held on February 7, 2025, at the Radisson Blu Tunis hotel, saw BSB Toyota receive the prestigious title of Brand of the Year 2024-2025. This distinction recognizes Toyota's constant commitment to innovation, quality, and customer satisfaction in the Tunisian automotive sector.
This year, BSB Toyota stood out particularly for the awards it received, a recognition not only of its internal efforts but also of the loyalty and satisfaction of its customers. These rewards testify to the important place the brand occupies in the hearts of Tunisian consumers, thanks to the reliability and quality of its products.
The distinction awarded to BSB Toyota is based on the results of surveys and polls conducted among Tunisian consumers by the festival's expert committee. Three essential criteria were evaluated: customer satisfaction, communication, and quality-price ratio. This recognition testifies to the trust that Tunisians have in the brand, particularly for its range of hybrid vehicles, which combine performance, reliability, and environmental respect. In fact, 2024 was marked by exceptional commercial performances for BSB Toyota, with the RAV4 Hybrid crowned the best-selling SUV in Tunisia.
The event brought together numerous personalities from the business, cultural, and media worlds, creating a vibrant and elegant atmosphere. Guests were able to discover Toyota's flagship vehicles, including the RAV4 Hybrid, exhibited for the occasion. These models, combining performance, durability, and design, perfectly resonated with the elegance of the celebrities and the beauty of the guests present. The evening, themed "Toyota, you're the star," beautifully illustrated the harmony between quality automobiles and the elegance of the guests.
One of the highlights of the evening was the testimony of host Hedi Zaiem, who highlighted the reliability of his RAV4 Hybrid vehicle, an authentic and living testimony that captivated the audience. His intervention added a personal and real touch to the event, reinforcing Toyota's image as a reliable and trustworthy brand.
The Brands Awards jury particularly appreciated Toyota's commitment to sustainable mobility, saluting the brand's constant innovation and the impact of its eco-friendly vehicles on the Tunisian market. This award confirms Toyota's position as a major player in the automotive industry, combining performance, environmental respect, and reliability.
The National Brands Awards festival rewards each year the companies that distinguish themselves through their brand strategy, innovation, and market impact. This distinction consolidates Toyota's position in Tunisia, where the brand continues to seduce consumers with its modern and sustainable automotive solutions.
The brand has thus established itself as the reference for hybrid vehicles in the country, thanks to innovative models like the Yaris Cross Hybrid and the RAV4, already exhibited at the festival. With this new distinction, BSB Toyota reinforces its leadership in Tunisia and confirms its position as a key player in innovation and sustainable mobility.
