LinkedIn Launches New Premium Subscription for Business Pages
LinkedIn has launched its new Premium subscription for business pages, offering small businesses tools to increase their visibility and engagement on the social network. After testing, Premium business pages will be rolled out by the end of July, providing businesses with tools to better promote their services.
Enhanced Features for Premium Business Pages
Users of the new Premium business pages will have access to features that enable them to showcase their services. They will be able to use a range of options to promote their business, including:
- Call-to-Action (CTA) buttons to increase lead generation by inviting visitors to visit their website or schedule a meeting
- Automated invitations sent to interactive visitors
- Detailed analytics available in a dashboard
- Testimonials and reviews to reinforce the credibility of their brand and services
Additionally, Premium subscribers will have access to LinkedIn's AI-powered content creation tool, allowing them to quickly produce content for their page.
Improved Features for Premium Business Subscriptions
Entrepreneurs will also benefit from the announced improvements to Premium Business subscriptions, focusing on AI integration to help service providers optimize their efficiency. The new features include:
- Service Showcase: A dedicated section on the profile to showcase reviews and enriched media
- Customizable Buttons: Ability to add personalized CTAs on the profile to maximize lead generation and information sharing with other providers
- Premium Profile Highlighting: Exclusive placements reserved for Premium Business members' profiles
- AI Assistant: The AI-powered assistant will enable subscribers to search and contact potential prospects more effectively.
By providing these enhanced features, LinkedIn aims to help small businesses increase their online presence and drive more leads.