BNA BANK Named Brand of the Year 2026 in Tunisia
BNA BANK has been elected Brand of the Year 2026 in Tunisia, solidifying its position as the bank that has established the highest level of trust among Tunisian consumers in the banking sector. This distinction is part of the Brand of the Year concept, which aims to recognize the top brands that Tunisians trust the most, based on their perception and real experience. Through this election, BNA confirms its positioning as a reference banking institution, combining reliability, performance, and sustainable vision.
Trust: The Central Criterion for the Election
For the 2026 edition, the Brand of the Year methodology has been strengthened to place trust at the heart of the evaluation system. This is measured through a structured index, based on several key dimensions that reflect the quality of the relationship between the bank and its customers. Credibility is the first pillar of this index, relying on the brand's ability to keep its promises, not disappoint its customers, and convey messages perceived as sincere and truthful in its communications. In this regard, BNA is recognized as a reliable brand, consistent in its actions and transparent in its relationship with the public.
Competence and Benevolence: Key Evaluation Axes
The second axis of evaluation focuses on competence, reflecting the brand's ability to effectively meet consumer expectations, its level of expertise, and the perceived quality of its products and services. The election of BNA thus acknowledges its historical experience, banking expertise, and ability to offer solutions tailored to the needs of Tunisians. Benevolence is the third fundamental pillar of the index, translating the attention paid to customers, listening to their concerns, and interest in their satisfaction. The recognition obtained by BNA highlights a relationship based on proximity, support, and consideration of the customer as a central priority.
Beyond the Fundamental Dimensions
In addition to these fundamental dimensions, the trust index also includes two key indicators: purchase intention and recommendation. These concretely translate the impact of the trust relationship on consumer choices, their propensity to prioritize the brand, and recommend it to their surroundings. In a context where trust is imposed as a determining factor of differentiation, these indicators confirm the attachment of Tunisians to the BNA BANK brand and the solidity of the bond that unites them to their bank.
A Distinction that Salutes Continuous Efforts
This distinction comes to salute the continuous efforts deployed by the Bank in terms of service quality, modernization, customer listening, and responsible commitment. It contributes to consolidating its credibility and strengthening its institutional positioning in a constantly evolving banking environment. Through this election, BNA BANK reaffirms a strong conviction: trust is not decreed, it is built and maintained every day. It sees both a recognition and a commitment to continue an approach based on transparency, proximity, expertise, and creating sustainable value for its customers and all its stakeholders.
About the "Brand of the Year" Label
The "Brand of the Year" label is a distinction organized in Tunisia by Brand of the Year, aiming to reward brands that have achieved the highest level of trust among Tunisian consumers. This election is based on an independent national study, conducted among a representative sample of the population, covering all regions, age groups, and socio-professional categories. The study is carried out by the ELKA Consulting firm, specialized in market studies and consumer behavior analysis. The adopted methodology relies exclusively on consumer evaluation, based on their real perception, experienced experience, and the relationship they maintain with brands. The trust index adopted integrates several key dimensions, including credibility, competence, and benevolence, as well as behavioral indicators related to purchase intention and recommendation. The Brand of the Year label thus constitutes a reference in terms of measuring consumer trust in Tunisia.
