Bloom Consulting Releases 2024-2025 Country Brand Ranking/Tourism Edition Report
On June 5, Bloom Consulting, a Spanish consulting firm, published its "Country Brand Ranking/Tourism Edition" report for 2024-2025, analyzing global and African tourist attractiveness. The report ranks Tunisia 5th, while Egypt dominates the African continent as the most visited destination, jumping six places globally to reach 19th position.
Unlike other rankings primarily focused on tourism revenue, Bloom Consulting's approach prioritizes the analysis of online search volume and the performance of tourism boards' websites and social media. This approach provides a better evaluation of countries' efforts to attract tourists.
However, the report lacks specific details on the comparison criteria, limiting the in-depth analysis of each country's individual strategies.
Here is the top 20 African tourist destinations according to Bloom Consulting's report:
- Egypt
- Morocco
- South Africa
- Mauritius
- Tunisia
- Tanzania
- Kenya
- Seychelles
- Ethiopia
- Madagascar
- Uganda
- Namibia
- Rwanda
- Ghana
- Zambia
- Botswana
- Cape Verde
- Nigeria
- Gambia
- Senegal
