Tunisian Companies Benefit from Cepex Promotional Program in 2025
In 2025, 270 Tunisian companies benefited from the Cepex promotional program, showcasing their products in 20 national pavilions, covering a total area of 3,224 m², at international trade fairs and exhibitions. According to a report by the TAP agency, Tunisia participated in 25 international events, targeting 7 sectors and 17 markets. Additionally, 5 participations were exploratory, aiming to identify new business opportunities.
Targeted Continents
The Cepex targeted several continents, including:
- Europe: Italy, Spain, France, Netherlands, Russia
- Arab World: UAE, Iraq, Saudi Arabia, Libya, Algeria
- Africa: Senegal, Nigeria
- Americas: Canada, Brazil
- Asia: China
Participation in International Events
Tunisia also participated in the 4th edition of the Intra-African Trade Fair (IATF) with 26 companies, including 4 exporting startups. In total, the Cepex carried out 68 promotional actions, including trade fairs, commercial missions, prospecting, and hosting foreign delegations. The Export Promotion Fund provided financial and logistical support to exporters.
Conclusion
The 2025 balance sheet confirms the Cepex's commitment to strengthening Tunisia's presence in international markets and diversifying its outlets, with a focus on Europe, Africa, and Asia.
