French Senate Adopts Law to Combat Fast Fashion
The French Senate adopted a law on June 10 to combat fast fashion, a model of ultra-rapid fashion driven by platforms like Shein. The goal is to protect the environment and encourage more responsible consumption.
The French Senate adopted a law on June 10 to limit the expansion of fast fashion, a low-cost and ultra-rapid renewal model, notably driven by the Chinese platform Shein. This text provides for several measures: a ban on advertising, sanctions against influencers, eco-contributions, and even a tax on small packages from non-EU countries, such as China.
The law clearly targets giants of ultra-rapid fashion, like Shein or Temu, which flood European markets with thousands of new items daily at very low prices. The objective is to reduce the environmental impact, but also to protect local brands and sustainable production circuits.
